Retail giant Debenhams has recently chose to add customer ratings as well as reviews to its online shop in a bid to enhance its customers shopping experience and boost sales. Debenhams is creating a whole new section to the website which will feature the most popular products that fellow online shoppers have rated and reviewed. The idea is to essential create a real time best sellers list from actual customers. The focus has also been put on Debenhams email newsletters which will feature information of the new review section for its previous online customers.

Bazaarvoices (the name of the social commerce tool) is intended to add value to the customers shopping experience and help Debenhams to improve their current system to help make better usability for its internet customer base. The Senior Web Development manage at Debenhams commented that their previous campaigns of using authentic customer content was received well in their email campaigns and should continue to perform well on the Debenhams website.

A lot of websites already follow this customer review trend (sites such as UrbanJeans who specialise in g star jacket) but very few of the big retail giants such as Debenhams currently employ this technique. It allows customers to get a real persons opinion on products instead of having to rely on what the brand says. The use of customer reviews could also be a ploy to reduce returns as well as increasing conversion rates.

Your best girlfriend is getting married and you would like to do something fun to honor her upcoming nuptials. Since this is a second marriage for both parties, there are few household things that they will need. Why not throw an intimate lingerie party for her? New lingerie is always welcome and she is sure to receive some lingerie that she would not have been brave enough to buy for herself. Bride and groom will both thank you for hosting a lingerie party.

There is an abundance of lingerie available for your friend. No matter what her age you will find lingerie that is definitely going to please. For the very well endowed there are super sexy teddies, gowns, tops, bottoms, skirts and more to show off their attributes. For those less well endowed there is lingerie designed to enhance and flatter the figure. In other words, for any body type there is lingerie that looks spectacular when being worn.

You could have a theme to your lingerie party. Perhaps the groom to be is a cowboy or Western guy, a biker or a sedate accountant type. The groom’s interests could be reflected in the lingerie gifts at the party. If he is a fan of the great outdoors camouflage lingerie has great potential. A cowboy theme would be fun with lingerie chosen to look good with a cowboy hat and a leather belt. A bike fan would surely appreciate black leather lingerie on his wife.

Please the bride (not to mention the groom) with intimate lingerie that will give them unforgettable memories for their honeymoon and beyond.